LOW COST LEAD GENERATION TECHNIQUES

Have Your Leads Dried Up?

Finding a way for low cost lead generation is usually the number one most challenging problem for the majority of network marketers, but it doesn't have to be.

When properly understood and applied, low cost lead generation will become the most powerful part of your business. A strong finding system will make you an unstoppable force!

Generation lead techniques to consider 

There are 2 Ways To Generate Low Cost Leads

Way #1: Take From Old School Approach What Works:

Word of mouth marketing of your health MLM

It's not that old school marketing doesn't work. It's just that every person is considered a prospect when they really are not.  But this approach can be tweaked and made to work well if you like to use it when first starting out.

But there are certain tools you will need if you go this route to low cost lead generation.

• sales tools, flyers, handouts, DVDs, CDs
• product samples
• product knowledge
• a list of contacts
• additional training
• your 30 second success story

TIP: Here is an exercise you can do which may change how you present yourself and what you hope to achieve in your health MLM business.

You are going to do a brainstorming exercise. On a sheet of paper, create 4 columns. To start your thinking process don't worry about a "perfect" answer as you will tweaking this page until you feel it's right for you.

In the first left hand column, list all of your products and services.

In the column next to it, list all the benefits associated with each product and service listed in column 1. The goal here is to ask why would someone want to buy it or even want it.

In the 3rd column, write down why people might want to buy the product from you over someone else. See yourself in a crowd of people that look just like you selling the same thing you are. Find out what it is that makes you different from the others and will entice people to come to you instead of them.  Focus on the service you can provide over others.

Word Of Caution:  It's not about the price!

In the last column, take the results of each column and come out with your 30 second success story of real results, not activities.

If you say that you can support this person through a weight loss program for 30 days, you must stand by your word. It takes commitment. Make sure to state clearly, what you have done, what you will do and what you can guarantee.

You have to help the client understand the perceived value of buying from you and what to expect. If you can do this, your sales should increase exponentially.

And you can add the next step to build on your word of mouth approach.

Way #2:Transition To New 21st Century Low Cost Lead Generation:

Online Marketing of your health MLM.

Going online is now the preferred choice of many network marketers looking for low cost lead generation.  They know that this approach can save money while it works 24/7 seven freeing them from 2 hour presentations and tedious cold calling. They also know that with amarketing network system in place, there is no holding back because of rejection.

However, one needs to decide whether to:

     1:  build a social network of contacts using social media

or

     2:  build a site targeting a specific health nicheto develop

WARNING:  The online approach is a slower process as it takes time to build your "you inc".  Having a personal coach considerably shortens your learning time.

• Social media marketing is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon), social media sharing (Flickr, YouTube), etc. It also satisfies all of the low cost lead generation criteria.

• Health niche marketing contains content centered around a niche, a specific health related topic, such as what this site does helping health mlm marketers learn how to sell themselves online and earn a residual income from additional sources rather than just relying entirely on their MLM opportunity. Although this approach is harder it has greater potential for larger income and greater exposure for low cost lead generation.

Plus, going viral attracts customer generated leads as well as business builders.

BONUS: An added bonus of marketing your health MLM online is that you can take advantage of affiliate marketing to bring in revenue that can actually pay for your MLM business advertising.

Stick around and you can learn how right here.